ABOUT OUT CROWN

For women who’ve held it together long enough.

Mind the Crown is a wellness brand rooted in rest, boundaries, and self-trust. We exist for women who have always been capable, dependable, and strong—and are now ready to live with more honesty, softness, and intention.

This brand was created for women who are tired of pushing through and ready to choose themselves without guilt. Mind the Crown creates space for women to pause, reflect, and walk away from what no longer fits—without explaining themselves.

Wellness that meets you where you are.

Mind the Crown supports women in multiple ways, because healing and growth don’t show up the same for everyone.

  • Retail self-care tools—journals, affirmation cards, and intentional lifestyle goods created to speak truth on the days you don’t have the words

  • Group coaching experiences for women navigating burnout, transition, and big life shifts

  • Workshops and mindfulness experiences for organizations, nonprofits, and community groups

  • Curated self-care events that allow women to rest, connect, and be held Every offering is rooted in the same belief: women are allowed to choose themselves.

Rest is not a luxury. It’s a need.

Our mission is to normalize rest as a practice, boundaries as wisdom, and softness as strength. We challenge the belief that women must be exhausted to be worthy and create tools and spaces that support sustainable, real-life well-being.

A softer life—with stronger boundaries.

We envision a world where women are supported in living whole, grounded lives—at work, at home, and in community—without sacrificing themselves to expectations that were never meant to protect them.

Founded by a woman who chose herself.

Mind the Crown was founded by Adrianna after realizing that doing everything “right” was costing her peace. What began as a personal decision to stop enduring became a brand built on lived experience, hard boundaries, and the belief that women deserve wellness that feels honest, accessible, and nurturing. This work is personal—and intentional.

Adrianna Willis is the visionary CEO and Founder of Mind the Crown, a company dedicated to empowering women, particularly within Black and Brown communities, through mental wellness and self-care. Established in 2020 during a period marked by widespread social isolation and heightened racial tensions, Mind the Crown was founded with a mission to reconnect and uplift individuals from these communities, highlighting their intrinsic value in a society grappling with deeply ingrained racial issues.

In 2022, a significant shift occurred for Mind the Crown as the company refined its focus exclusively on women. This strategic decision was driven by the recognition of a prevalent reluctance among women to prioritize self-care and personal desires. Rooted in a profound sense of empathy and commitment, Adrianna aimed to cultivate a culture of self-love and prioritization among women.

Adrianna's personal experiences played a crucial role in this shift. After nearly 27 years in a secure, high-paying corporate position, she left due to personal burnout. This departure underscored the necessity for personal joy beyond professional accomplishments and financial success. In January 2024, Adrianna transitioned Mind the Crown from a part-time endeavor to a full-time commitment, fully dedicating herself to nurturing and growing the company.

Looking ahead, Mind the Crown is set to introduce coaching services in January 2025, furthering its mission to guide women in shedding societal and professional expectations to embrace genuine personal fulfillment. This marks an important step in the journey towards becoming a vibrant testament to the power of transformation, dedicated self-care, and the pursuit of personal joy and fulfillment.

Adrianna Willis’s story is one of courage and dedication to transforming the narrative around women’s wellness. Through Mind the Crown, she continues to make a profound impact, fostering a healthier, more empowered community.

ABOUT THE FOUNDER

PRESS